The Customer Relationship - Why to use CRMs? (2020)
Customer Relationship, Customer Service, Customer Satisfaction, among others. Those are well-known terms, and to run your business you need customers to buy your services or products.
What brings us to the main point, when you close and finalise a sale, do you consider it as the completion of serving the customers needs?
The answer should be no, it is only the beginning. Closing the sale sets the stage for a relationship that, if properly managed by you, business owner, can be mutually profitable for years to come.
We understand the temptation of concentrating your efforts on new sales or pursuing bigger accounts. However, giving special attention to your existing customers, no matter the size of their business, is essential to keeping your business thriving. We are always looking forward to building a positive relationship for both sides.
Here at UpRight, we see our clients as Business Partners. We are always working on the best solutions that will solve inefficiency and create opportunity using technology.
That's where we introduce you the CRM systems (acronym for Customer Relationship Management). An integrated database that will take daily data and transform it into a resource for a better client-approach.
In simpler words and on specific tasks, this system can remind you of everything from a client’s birthday to an important sales call.
No matter the size or the capacity of your business, a CRM system will help you in every step of the process of a sale.
In other words, you will know exactly in which place of the Buyer’s Journey and the Sales funnel your client is. Haven’t head about this terms yet?
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Our team at UpRight uses CRM every day, this is our experience:
Zoho CRM ;
Salesforce ;
Nimble ;
Freshsales ;
Bitrix24 ;
Among others ;
For the following weeks, we will be talking more about each one of these systems and CRMs in general:
the PROs and CONs of each choice ;
the maintenance of a CRM ;
having a professional dedicated to CRMs ;
What about you? Do you have any experience with a CRM system? How could your business benefit from this technology? If you need any advice on how to manage these systems, do not hesitate to contact us.
The UpRight Team,
Lifting your business Up, by doing it Right.
