Last week we introduced the concept of CRM and talked about some reasons on why to use it, if you missed this article, you should start by reading it.

Today we will be more specific and talk about the extreme importance of a well-managed CRM system for the success of your business.

A CRM system is a software that helps you manage all the data of your customers (past and present customers and help you draw the pathways for new ones).
With a proper CRM system in place, every enquiry, every service request and every past contact details about every client is available immediately, which means that every new interaction with your costumers will be personalised and up to date.
With most of these programs, you can log every phone call, every email sent, or meeting held; adding notes, schedule follow-ups and organise actions going forward. By understanding buyers better, cross-selling and up-selling possibilities become more visible too, giving a much better chance to gain new business from existing customers.

The main point here is regarding the service that you offer for your client, not only the product itself you are selling but the full experience during the buyer’s journey. In the actual market, there are so many options, so many competitors that to be a pioneer & exclusive into something it is really rare. So, what differentiates what you are selling from your concurrent? The way you treat your customer, how you treat your relationship, having a user-friendly space. It is all in the little details, but each customer wants to have this special attention.

If you have only 1 customer, it is easy to make him feels special, but as your business grows and your client’s numbers go to 10, 100, 1000, 10000 and on, it starts to get complicated to manage all of that. That is exactly where a well-managed CRM system enters in place, removing this overwhelming feeling and making things automated and simple for you to manage your business, make sales, and treat your customers the way they deserve. Respectfully and positively that both of you are happy with the business made.

That is our vision, here at UpRight, that our clients are our business partners. We are looking forward to providing an exceptional service that both parts will be satisfied. And that is how we see that the business world should be, someone looking for a service or product and someone else offering it in a way that both parts are happy to make it happen.