Why you should have a good Customer Experience Strategy
What if you arrived at work one day to discover that half of your client base has switched to your competitor?
If you're terrified simply thinking about revenue declines, acquisition expenses, and all of your 2022 KPIs going to hell... Good. Because that's precisely what you're risking if you ignore consumer happiness.
To say that customer satisfaction is essential is an understatement. In 2021, it's a necessity.
Despite having been tasked to develop a distinctive and creative customer experience (CX) strategy that will drive business success, more than 70% of CX executives fail to design initiatives that build customer loyalty and provide results.
How to improve customer experience?
Customer experience teams can develop lasting customer loyalty by improving the product experience, and more specifically, by allowing customers to self-affirm their purchase decisions.
How to Measure Customer Satisfaction?
You can evaluate your clients' satisfaction levels with your solutions or measure individual touchpoints such as signing a deal, contacting customer service, using a specific product feature, and so on.
After your clients rate you, it's also wise to include open-ended customer satisfaction survey questions. It allows them to justify their decision and provides you with clear feedback.
Your customers should always be able to find a place where they can talk to you. We at UprightMARK have the best help desk app to attend to ours clients' needs. We use Zoho Desk integrated with Zoho CRM and Zoho SalesIQ.
You read the benefits from all those apps in our previous posts during October, let's have a refresh:
With Zoho SalesIQ, you can:
Integrate with the major marketing apps
Convert leads to customers
Streamline prospect engagement with automation
Overcome the language barrier
Pick up right where you left off
Connect to CRM
The Key Zoho Desk Features are:
Prioritise, Manage and Close Your Customer Support Tickets
Provide a Help Centre
Create Standard and Customised Reports
We can sum up 6 key-points of CRM systems that will improve your business:
Better knowledge of customers ;
Better segmentation ;
Better customer retention ;
Better anticipation of needs ;
Better and speedier communication ;
Better protection of data privacy ;
If you need advice on managing these systems, do not hesitate to contact us. We are pleased to offer a 2-hours free consultation. Our team will analyse your customer journey map with you and help improve your customer's satisfaction.
To accept our offer tag us as your Zoho Authorised Partner.
Click tag us now! and we look forward to arranging your 2-hour free consult!
