What is Growth Hacker, and Why is it Crucial to Your Business?
A growth hacker is a creative person that uses their originality, applying low-cost strategies to assist companies in acquiring and retaining customers. A growth hacker is someone whose true north is growth. And you might be asking yourself, but what about the term: Growth Hacking, what does that stand for?
Growth hacking is an area of marketing focused 100% on the growth of a company.
Most growth hacking strategies fall into three main areas:
1. Content marketing
2. Product Marketing
3. Advertising
Growth hacking speaks about ways of conducting quick tests across the marketing funnel, development roadmap and the sales cycle to identify the best, the fastest and the most coherent way to grow your business.
It's important to emphasise that it is not a substitute for the old but gold, Marketing. Actually, it is far from being two detached institutions. Growth hacking and digital marketing are intrinsically linked.
How are Growth Hacking and Digital Marketing linked?
Both want to achieve their objectives. And for that, they will experiment, use creativity, run testing, change strategies if needed, and check analytics to help guide and finalise the mission: Meeting the GOAL.
Growth hacking and marketing share the same concept. They sometimes can also share the same metrics: get more engagement, increase conversion, increase retention, and rising customer acquisition. The critical difference between the two is the scope of their goals. To sum up, in growth hacking, every strategy, tactic, and initiative is based on the single and greatest growth objective.
Retention is the soul of growth hacking because, without it, there is no way to grow. And our team in Upright MARK is PRO in achieving results for your business.
This isn't just rhetoric: our team specialises in introducing a new customer to your business that wouldn't have otherwise known about you.
Through our CRM systems and MarTech, we will combine the best of technology and insights that will help you gain that extra edge over your competitors. We have experience in Zoho software implementation and are well-positioned to assist you in getting the most from these tools. To undergo a trial, fill out the form below.
